WHY YOU SHOULD READ SOLUTIONS JOURNAL

In 1983, realizing that there was a bias of information being published by the mainstream media on screenprinting, G. William Hood, Founder of Solutions Journal, created the magazine to fill the void with non-biased expert knowledge. From the beginning, this meant forgoing the advertising revenue to avoid bias. Times changed, the print media began disappearing with the advent of the Internet and Hood was the first to embrace the new technology. As the article length was not restricted by advertising dollars, he found he could provide in-depth information.

Those magazines that are operated on revenue from advertising dollars, find themselves in a precarious situation. They base their advertising fees on the number of readers, not on the actual cost of doing business. The more readers they have, the higher the revenue they receive. However, they must remain loyal to the advertisers who are supporting them, not the readers who pay nothing. The readers want unbiased information that will help them run their business. When the advertising revenue drops due to the economy, the magazines must reduce their expenses and in doing so, they reduce the number of articles and the length of the articles providing less in-depth information. This reduces the printing cost, but the readers suffer. Then as the readership drops, so does the advertising revenue. This is not a sustainable plan. And, as we have seen many of the magazines have gone out of business during the Covid-19 pandemic. And, this at a time when their readers needed them most.

Today, the number of pages in trade magazines has been drastically reduced as advertising dollars fell with the economy. Expertly written articles were handed over to sales representatives of the advertisers and interns. We have persevered over the years, and we are still here. Other magazines have ceased publishing, and the few that are left have jumped on the digital imaging advertising dollars. They have all but ceased to publish articles dedicated to screenprinting.

For almost 4 decades, Solutions Journal has continued to be the authority on information for the screenprinting technologies. We are still here because we provide the in-depth, non-biased information that our readers need and want. We are here for you - our readers.