I received an email that asked the question, “How easy is it for a potential client, to find providers offering a similar service to yours, with the same kind of promises you offer?” Of course, what the question implies is that the most successful businesses have one thing in common – they articulating their uniqueness and they have a unique selling proposition (USP) to differentiate themselves from others. In this article we discuss the importance of differentiating yourself from others.
About Bill Hood 413 Articles
Bill Hood is an International Consultant in the Screenprinting Technologies, focusing on consistency, predictable outcomes and reproducible results. He is the author of over 50 books on the screenprinting technologies as well as thousands of technical articles, many of which are available at www.screenprintbooks.com online. He writes for Solutions Journal Magazine and other trade publications, is a speaker at various events and has judged international screenprinting competitions. He can be contacted through his website at www.billhoodconsulting.com online.