Tale of Two Shirts

During the Printwear Show held in March 2011 in Austin, Texas, several thousand people came into the School of Screenprinting booth to judge two black shirts with a simulated process print that were hanging in the booth. Most people assumed that they were identical. They are not! In fact, they are considerably different. This article discusses the differences and how printing in the way in which one the shirts was printed could potentially put an extra $316,202.00 of margin per year in the bank for anyone who printed in the same way. Do you want to know how it was printed? Read this article!

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About Bill Hood 413 Articles
Bill Hood is an International Consultant in the Screenprinting Technologies, focusing on consistency, predictable outcomes and reproducible results. He is the author of over 50 books on the screenprinting technologies as well as thousands of technical articles, many of which are available at www.screenprintbooks.com online. He writes for Solutions Journal Magazine and other trade publications, is a speaker at various events and has judged international screenprinting competitions. He can be contacted through his website at www.billhoodconsulting.com online.