Category Archives: Sales & Marketing

Consistency is Key

One of the most exciting milestones of a screenprint organization is positive growth. When it happens, we are often faced with a series of questions; “Was it seasonal?”, “Was it attributed to our products?”, “Was it simply chance?” or something else. In any growing organization, the one thing that truly sets the company apart is the marketing campaign and how

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How Not to Make a Sale

This is one example of how a screenprinter got caught up in promising more than he could or would deliver. Beginning around 1998, Brett Edward Delbridge, 39, of Layton Utah, made personal visits and telephone sales calls to businesses interested in getting T-shirts and other imprinted sportswear printed or embroidered. He offered customers discounted pricing that he said was due

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