Tan Kien Eng

Tan Kien Eng – CEO, Leo Burnett Group Malaysia & Singapore

Kien believes that with growth comes freedom. To grow the Leo Burnett brand, Kien starts with the growth of our people and the growth of our client’s business.

With over 23 years of industry experience, he has grown the creative reputation of the agencies he worked at. Kien leads a team of dedicated people to build Arc Worldwide Malaysia as the number 1 direct agency for three years in a row from 2007, 2008, and 2009 in Malaysia. During that period, Arc WW was also awarded the number 1 direct agency in Asia from 2007 and 2008 by the Won Report. During his tenure as CEO of the Leo Burnett Group Malaysia the agency was ranked number 1 by ADOI magazine in 2008 followed by the recognition from the 4As, as the agency of the year in 2009. But the proudest moment was when Leo Burnett Malaysia was voted the most preferred agencies by marketers in Malaysia 2009/2010. Marketers and Advertising and Marketing magazine voted for Leo Burnett and Arc Worldwide to be The Creative Agency of The Year and Direct Marketing Agency of The Year.

Aside from building the creative reputation of Leo Burnett in Malaysia, Kien, as CEO of the company has led Leo Burnett Malaysia on a year-on-year business and revenue growth for 4 years in a row. Under his leadership, the Leo Burnett Group Singapore has also experienced a record-breaking 63% growth in 2010. His category experience ranges from Airlines to Telecommunications.

Prior to joining Leo Burnett and Arc Worldwide, Kien was the Co-Regional Creative Director of OgilvyOne Asia Pacific from 1999 to 2004. During the period, Kien helped established the creative reputation of OgilvyOne in the Asia Pacific. He also helped make OgilvyOne Malaysia number one in Malaysia, four years in a row, and a top three most creative office in the OgilvyOne network for four years in a row. Kien is now preoccupied with strategizing the next phase of growth for Leo Burnett Group Malaysia.

Favorite pastimes include studying beautiful designs, lifestyle-related designs, people, behavior, history, culture and enjoying nature.