Consistency is Key

Key-to-ConsistencyOne of the most exciting milestones of a screenprint organization is positive growth. When it happens, we are often faced with a series of questions; “Was it seasonal?”, “Was it attributed to our products?”, “Was it simply chance?” or something else. In any growing organization, the one thing that truly sets the company apart is the marketing campaign and how well the organization follows through on the promises of marketing. 

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About Bill Hood 413 Articles
Bill Hood is an International Consultant in the Screenprinting Technologies, focusing on consistency, predictable outcomes and reproducible results. He is the author of over 50 books on the screenprinting technologies as well as thousands of technical articles, many of which are available at online. He writes for Solutions Journal Magazine and other trade publications, is a speaker at various events and has judged international screenprinting competitions. He can be contacted through his website at online.