Educating Employees as a Marketing Tool

Do you have an employee handbook? It is a very important tool for most companies, which expend a great amount of money and resources in the creation of them. This tool usually dives deeply into rules, regulations, mission, policy and conduct, but often ignores what might be the most important category of all – marketing. Any employee that comes into contact with a prospect or client is performing a marketing function.

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About Bill Hood 413 Articles
Bill Hood is an International Consultant in the Screenprinting Technologies, focusing on consistency, predictable outcomes and reproducible results. He is the author of over 50 books on the screenprinting technologies as well as thousands of technical articles, many of which are available at online. He writes for Solutions Journal Magazine and other trade publications, is a speaker at various events and has judged international screenprinting competitions. He can be contacted through his website at online.