Let’s face it, no matter what segment of the screenprinting industry you are involved, you need clients. And, you want clients with orders that will keep the presses running at the maximum number of hours in a day. The big question is how do you acquire these clients?
Marketing your business is one of the most difficult tasks for many screenprinters. There are a number of ways to market your business and right now social media is the buzz word. While I am not saying that social media doesn’t work – it does – no matter how important it has become in the marketing mix today, the simple truth is that marketing doesn’t work unless you have the made sales. These sales are not going to happen unless the client calls or walks in the door with an order and a check in hand. Getting that to happen is your first and foremost concern.