08 Jun Tale of Two Shirts
During the Printwear Show held in March 2011 in Austin, Texas, several thousand people came into the School of Screenprinting booth to judge two black shirts with a simulated process print that were hanging in the booth. Most people assumed that they were identical. They are not! In fact, they are considerably different. This article discusses the differences and how printing in the way in which one the shirts was printed could potentially put an extra $316,202.00 of margin per year in the bank for anyone who printed in the same way. Do you want to know how it was printed? Read this article!