Isabel la Católica #461, Col: Algarín, Mexico City, Mexico

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Roberto González Ojeda


Roberto González Ojeda serves on the Advisory Board at Screenprint Process Technical Research Center and Solutions Journal Magazine. He is a Member of the Academy of Screen & Digital Printing Technologies (ASDPT).

Roberto González Ojeda is a manufacturer of screenprinting inks, a screenprint shop owner, and a distributor of screenprinting products. He is the chief executive officer and founder of both Ultrasol Inks and Inovacrom Screenprinting. González is widely recognized as a pioneer of inks for the textile segments of rotary printing and screenprint and widely looked upon as an expert in printing.

Born in Mexico City, González assisted his father at the family-owned textile manufacturing plant in Mexico City. There he worked in all areas of the plant, including knitting, cutting, embroidery, and rotary web printing, as well as the manufacturing of water-based textile inks for rotary web printing of yard goods and sublimation solvent-based inks.

González earned his Bachelors’s Degree from the Universidad Iberoamericans College, and his Masters en Artes Degree from Centro de Estudios Universitarios San Juan de la Penitencia. After earning his Masters, González went abroad to continued his post-graduate studies at the Universidad Complutense de Madrid in Madrid, Spain and at the State University of Minnesota, in the USA.

Inovacrom, S.A. de C.V.

After the completion of his education, González returned to Mexico where he opened Inovacrom, S.A. de C.V., in Cuernavaca, just south of Mexico City. Inovacrom specialized in high-quality screenprinting for such prestigious clients as GAP, Old Navy, Gap, and Banana Republic. During this time he took the company to an even higher level printing for Harley-Davidson, Simpsons, Barbie, and others.

Today, Inovacrom is a leader in screenprinting and apparel decoration has relocated to Mexico City. With almost 155,000-square-feet of manufacturing space, Inovacrom can manufacture, print, and finish apparel to meet even the most stringent production commitments.

Ultrasol Ink

Not content with the level of inks available on the market González began experimenting with plastisol ink in an effort to improve what was currently available. González created a line of plastisol compounds for use as a screenprinting ink. The most significant contributions are the sustainability factors, maximum opacity, stretchability, and rigid adherence to environmental and health standards.

Although he was successful in the beginning, his innate curiosity drove him to further experiment and develop inks. He was successful in getting the high volume retailers to allow him to use his ink, in lieu of the more expensive imported ink. After extensive testing, the ink was proven to have better wash fastness and after extensive testing, the ink was certified by many of the larger retailers, including Nike, known for having the strictest testing in the apparel industries.

While he tested and printed with the ink for the next three years, he continued to make improvements as new ingredients were brought to the market. In 1990, González brought his Ultrasol Textile Inks to market, which has enjoyed accolades from textile printers worldwide for its amazing coverage.

Today, Ultrasol enjoys the largest base of screenprinting shops with over 80 distribution centers throughout North America.
 What set Ultrasol Ink off from the others was not only was it a superior ink, the company has a mission of serving both their internal and external clients with painstaking care, consistent quality, timely delivery, and continuing commitment to improving the ink.

González and his company are 100% responsible, dedicated to the production of the highest quality textile screenprinting inks, and are always committed to providing confidence and security in their clients. Ultrasol is obsessed with the color, inks have appropriate technology for each type of fabric, with different lines for the end-user, whether water-based or solvent-based.

In Ultrasol, González created multiple ink lines committed to the environment, the first inks manufactured in Latin America to be free of contaminating components in the year 2008, since then all Ultrasol products are phthalate, Apeo, Npeo, heavy metals, and formaldehyde-free, among many other restricted substances.

Fluorescent inks were unknown to be opaque until the release of the G4 series of Ultrasol Inks at FESPA Mexico City 2008. The Ultrasol fluorescent inks are the only plastisol inks on the market that can be printed directly on dark garments without requiring an underbase.

The most recent innovation is the G6 Series of Ultrasol Inks. Based on the current ecological requirements, González launched G6 line inks. Ultrasol G6, a pseudoplastic composite ink free of  PVC, phthalates, heavy metals. This compound was developed as a textile screen printing ink with a high concentration of pigment dispersion and a full range of colors and specialties. The features allow for Ultrasol G6 to be screenprinted at high speed without the mesh clogging of ink drying in the mesh. Ultrasol G6 has high opacity and large elongation so that it can print on various compositions for both natural fabrics and synthetic.

Each of the lines is subject to extensive scientific research in their in-house laboratory to reach a 100% satisfactory result, before being passed on to the client, are tested to meet the highest industry standards, making the inks having the best quality.

González keeps busy freely giving of his time and helping others by spreading his knowledge of screenprinting through presentations and seminars.