Gordon Brooke Carter

Brooke CarterGordon Brook Carter – one of the more colorful characters in the screenprinting industry for many years. Carter received his degree Commerce in 1967 from the University of Alberta (Canada) where he was a member of Delta Upsilon.

Upon graduation, he moved to Spain, where in December 1970, he and his wife Bernadette (who were self-professed hippies at the time) opened the first, “Wheat Buckley and His Talking Horse” screenprinting operation in Calpe Alicante Spain. And, for thirteen years, they lived a happy, simple life on the warm Spanish coast.

Over the years, many people would state that they remember the “Wheat Buckley and His Talking Horse” radio show, and Carter would just smile, knowing that there was never such a show. He did however, take advantage of the idea by having promotional products printed up with the WBTH logo, that would perpetuate the association with the faux radio show.

When the Carters decided to return to Canada in May of 1983, they had $500 to launch a screen printing business, which they supplemented with a small loan.”We had a four-color manual press and 1,200 square feet of space,” Carter remembers. Within three years, they outgrew their site and moved into a 5,000-square-foot building in Calgary. In 1988, Carter landed a contract with the Winter Olympics in Calgary that generated enough profit for the couple to buy a house in Spain, where they spend three to four months every winter. Over the years, Carter diversified the services, and continued to grow the business.

Carter’s company “Wheat Buckley and His Talking Horse Screenworks, Inc.” grew to become one of Canada’s foremost suppliers of screenprinted apparel and was regularly listed on Impressions Magazine’s Top 100 Screenprinters List. is a twenty-seven year leader in decorated apparel providing the most up-to-date fashions to their customers. By staying on the leading edge of the process and using the most up-to-date methods, equipment, and skill, Carter produced high quality products serving a broad range of customers around the world. At its height, the 15,000 square foot facility includes three automatic presses, three manual presses and a highly developed design and pre-press department. The company became a $4 million-a-year business.

Carter spoke often on the business aspects of screenprinting at shows in Toronto, Montreal, Long Beach and Chicago, and is still a consultant in the textile segment of the screenprinting technologies

Carter semi-retired from the screenprinting industry in 2008, to take up his second love – race cars! In September of 2011, Carter became the Classroom and Track Instructor for Allen Berg Racing School. The school teaches racing of Formula Renault open wheel race cars. Today, Carter is the Race Director for the Alberta Race Car Association of Alberta, Canada.



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