Attracting the right customers can seem like an overwhelming task for many business owners, but it is easy once you know how. If you have been dealing with low price customers who try to beat you up on price daily, you will be surprised to learn that price is not the number one consideration for the majority of buyers. If the job is delivered late, then the price doesn’t matter. If the job is printed wrong, then price doesn’t matter. If you don’t meet the customer’s expectations, the price doesn’t matter. Are you getting the idea that if the price doesn’t matter, then you have the wrong customers and that needs to change?
Everyone has their idea of dream customers – those that are a great fit with your business. They don’t require a lot of hand-holding and are always a pleasure to deal with. They know what you do and how you do it. They trust you to meet their expectations and you are always their first choice for the products and services that you offer.
These dream customers can be the lifeblood of your company – unlike the scores of troubling customers that somehow find their way to your door. You know, those who are basing their purchase on price alone and will ask for discounts and extra services at no additional cost.
This article will help you create a system to gain a steady flow of potential customers who match your ideal of the dream customer. The ones that will allow you to grow your business and fulfill your expectations.
The article was written in response to the thousands of times I have been asked by my clients, ”What’s the best approach for increasing the number of right customers and avoiding those that are wrong?
Format: Adobe PDF Article
File Size: 130kb
Print Length: 13 pages
Publisher: Solutions Publishing
Sold by: ScreenprintBooks.com
Author: Bill Hood
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